Toys “R” Us and #PlayWithPurpose partnering with Save the Children + a $50 Toys “R” Us Gift Card Giveaway!

I work with Toys “R” Us and was compensated. All my opinions are my own and not swayed by outside sources. This week it was announced that  Toys“R”Us will participate in the  PLAY WITH PURPOSE fundraising and awareness campaign in partnership with Save the Children (a nonprofit committed to ensuring all U.S. children have a healthy start).   This mission is to help  provide children in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children’s emotional, physical and cognitive development and future growth. With three small children, this campaign holds near and dear to my heart. I am a firm believer that play is so important to grow them socially and educationally. We play in our household every chance we get. I have seen first hand just how playing has made my children grow up into amazing little toddlers and school age children.  However, I also know that  15.5 Million U.S. Children live in poverty and these children never get the chance to experience the delights of play. They are never given the chance to play and this just saddens me. Even 10 minutes of play helps improve children’s performances in every aspect of their lives.  Play Enhances the Progress of Early Development by 34%! This is amazing and every child should be afforded the opportunity to play!Screen Shot 2016-02-19 at 1.00.49 PM Now we can all help out Toys “R” Us with this amazing campaign! It is quite simple to do!  From February 17 – April 17, customers can make cash donations at any Toys“R”Us or Babies“R”Us store, or online at, to help bring learning through play to kids in need. You can also share this video on social media tagging @ToysRUs and #PlayWithPurpose to bring even more awareness to this AMAZING campaign. Donations will support Save the Children’s early childhood development programs, which help children in some of America’s most underprivileged areas thrive. Please check out this link: #PlayWithPurpose to learn more and PLEASE help to support this amazing cause.   Play builds the foundation for a lifetime of learning! Giveaway: One winner will receive a $50 Toys “R” Us Gift Card. This giveaway is run via rafflecopter so click read more to see the actual giveaway. The only mandatory entry is to watch this video and tell me what you learned. While the other entries are optional, I highly suggest filling them out to increase your chances of winning. US Only. Good luck! a Rafflecopter giveaway

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  1. says

    I think it is a wonderful video not only showing our nations poverty problem but showing that you don’t have to have a lot of money to show and care and teach your children

  2. Angela Saver says

    What I really liked about the video is it explains how important play is to development of our children & they develop by using their 5 senses!

  3. Dan Denman says

    Parents spending time with their kids is very important. Playing with them and teaching them at an early age sets a good foundation.

  4. Tina M says

    I like that it tells them to play/spend time with their children. Not only does it build special bonds but also helps them with sensory needs.

  5. Hannah C says

    I like that this video demonstrates the issue of poverty in America, particularly children living in poverty. Children should never have to go hungry. I also like how it shows how important play is in a child’s life, and how children living in poverty do not get to experience play time as a part of their daily life.

  6. Kathleen Downes says

    I think it’s great that some of these parents who didn’t have great childhoods of their own are able to give their children what they never got.

  7. vickie Couturier says

    all kids need to stimulate their brains,,it doesnt always have to be expensive to help kids learn with play

  8. Jeanna Massman says

    I loved the video because it focused on the importance of play in child development. Parents need to join their little ones in activities that encourage them to use their imaginations.

  9. Angela W says

    I enjoyed the families talking about the importance of play time with their children and the bond they create while doing it.

  10. Gina M says

    I love that it shows how importance of playtime and family time for child development. Very touching!
    Thanks for the chance to win!

    wildorchid985 at gmail dot com

  11. Julie Lundstrom says

    This makes me cry. Early learning is so important and every child should be able to have the chance to play and learn.

  12. Will G says

    I liked that you could tell the guy they were interviewing was really passionate about it because he was ready to cry.

  13. Angela Hendricks says

    My favorite part of the video was seeing the parents, more so the dads, interact with their children. I loved it when the little girl in the video yelled out, “I did it!” Really great video with an important message.

  14. trisha scott says

    watching the parents interact and when Playing with them and teaching them at an early age sets a good foundation.

  15. Laurie Griffith says

    We have a huge poverty problem all over the USA, but interacting with your kids, teaching them and playing with them is free!

  16. Stephanie Grant says

    I love that the video doesn’t encourage having to spend a ton of money on toys and activities but shows the simplest and some times free ways to engage your child in play and learning!

  17. Caroline Wampler says

    I love how it reiterates how play promotes a health child. It was so cute seeing the little girls do crafts.

  18. Lauryn R says

    I definitely agree that that play time is VERY important to every child. My favorite part of this video was seeing how happy doing arts and crafts made the kids! :)

  19. Yakelin says

    This amazing and cool knowing just a 3 minute video gave me so much information being a first time mom and at a young age, it’s nice knowing how important play time is to a child

  20. Jenny Q. says

    I liked watching the part with the child gluing the collage together, it is cute watching kids do art projects and I do believe that kids learn through play and art.

  21. says

    Not sure if your email subscribe program is working. I filled in email & hit subscribe waited 3 minutes and it never changes, thanks you or anything. It doesn’t move at all. I even redid it. Also received no feedburner confirmation to click on.

  22. Stephanie Phelps says

    I like that the video promotes play with your children of all ages and that it shows some of the things you can do with your kids and how important it is to their development!

  23. Gina blades says

    I liked the real stories, and the spotlight on how poverty effects innocent children. It’s sad that over 15 million children live in poverty, and most of them don’t get any playtime. I definitely see how playtime increases IQ score at age 5.

  24. Daisy says

    I love how this focuses on the importance of play in early childhood development. As a mom, I want the best for every child.

  25. Jennifer W says

    It highlights that play time is critical and parent involvement needs to be a priority. Often parents have to spend so much time worrying about and tending to other aspects of raising a healthy family that play, especially parent-child play, is overlooked.

  26. Abigail says

    It was a good reminder of the importance of play in our kids development. It was also a humbling to remember how fortunate my family is that we have the time and means to play together so much.

  27. Laura says

    I love that this shows the importance of spending time and playing with children and how it affects their development.

  28. Annmarie W. says

    I love in this video that it’s not just the kids learning…but the parents are learning how important play is to their children. It’s great seeing these parents wanting to provide something so important to their kids…and knowing that play doesn’t always mean the most expensive toys…it’s taking the time to be with your children!

  29. Christa Lopez says

    I love the way it teaches the importance of playtime for everyone! The crafts are wonderful for the children too!

  30. elizabeth miller says

    I love this video. I love how much it reiterates that the true importance is the quality time you spend with your children, interacting with them, doing with them, and teaching them. I like that it shows how the little things when put with pure attention truly helps them learn and grow, not the hundreds of toys some people think their kids need to have in place of it.

  31. Robin Abrams says

    I love that it shows that you do not have to have a lot of money to show and care and teach your children

  32. Amanda Stovall says

    I loved seeing how happy the kiddos are in the video especially when they’re playing with their families! Hopefully lots of people out there get the message of just how important that type of play & contact with their children really is! :)

  33. Hollie Jahnke says

    when it talks about when a parent plays with their children it sets a bond and I like when they said to let kids be kids.

  34. says

    I like that it recognizes the importance of play. “The more complex the mind, the greater the need for the simplicity of play,” that great thinker Spock once said on STAR TREK.

  35. clynsg says

    The best thing was the highlighting of the correlation of play for a young child and the development of both mind and body.

  36. Sunnymay says

    The video shows how important play is for kid’s development. Play is important for kids in regards to memory skills, vocabulary becomes larger and they develop by using all 5 senses. Take time to play with your child and allow them a chance to explore in a safe setting. Play is the glue that keeps families together. Families that invest in play activities give their kids a really good start and it pays off.

  37. Pam H. says

    My favorite part of the video were the heartwarming stories of parents receiving help they need to provide their children with play items

  38. Sarah Hayes says

    I like that the video is calling attention to a very important cause. kids need to play. its the way they learn

  39. sherry butcher says

    I learned that Toys“R”Us & Save the Children have joined together to raise awareness and much needed funds to support early childhood development programs in communities nationwide This is so needed.

  40. Cynthia R says

    I think the video is really touching, these people are really trying, they really love their kids, but they need help. We have so many people in our country that are in trouble, we need to reach out and help.

  41. Nicole Carter (Weasley) says

    I like how it shows how very important playing and interacting with you children is. You are their first teacher and it’s so very important that you show them how important they are.

  42. DE-Lila gonzales says

    Love that it shows how hard poverty hits kids but we can help them to not loose hope or their spirit. And that joy comes from things that don’t have to cost anything

  43. Adrianne B says

    I like that the video is promoting play as an integral part of child development. Play is the work of the child and it is through this work that the child makes the man. As a Montessori educator, I am 100% behind any education and awareness programs that will increase the level of awareness of best practices in child raising and caring. Whole families, communities, nations could be improved by implementing the strategies highlighted in this video.

  44. ashley visneski says

    I like how it shows that play is important in helping in learning vs promoting something that costs money for learning…shows how important play is and its free

  45. Brigitte B says

    The video is very informative and pulls at your heart strings. Playing with your child will help with development skills.

  46. Janine H says

    I liked learning that playing with your children is linked to a higher IQ–more reason to get off your electronics!

  47. Jammie says

    The video is sad. it’s sad to see so many children go without playtime. I did like the parents doing playtime with the children. I agree playtime is very important.

  48. Cori Westphal says

    I like the different families and how it shows how different we can live, but we all need play to grow into productive, healthy adults!

    coriwestphal at gmail dot com

  49. Heather D says

    I like seeing the kids happy. It is very unfortunate that there are children that don’t get to experience childhood.

  50. Sarah Mayer says

    I love to see parents spending quality arts and crafts time instead of playing video games or watching movies.

  51. brian says

    Amazing how a little bit of your time and full attention (putting aside your drama) will go a long way to brighten your child’s future.

  52. Roxann says

    I liked that the parents were doing things with their kids. So many parents are busy these days and don’t spend enough time with their kids.

  53. Bryan E. says

    The video reinforces the empirical fact that play, especially toddler-parent play / interaction, is essential for brain development in children.

  54. Carolyn Daley says

    I love the part that says promotes healthy child development and shows them working on crafts together by gluing things down to paper.


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