I’ll be the first to admit, I have a bit of a “thing” for Tim McGraw. So when Melissa asked me if I was able to attend an event this week, where he would be the host, I jumped at the opportunity!
The event that I had the honor of attending was Duracell’s New York City Launch of their newest battery, the Quantum. Duracell Quantum is the world’s most advanced alkaline battery with unbeatable long lasting power. With its revolutionary Hi-Density Core™ and proprietary PowerCheck™ power indicator, the distinctively red and copper battery has been engineered to deliver the performance consumers demand.
I hopped on the train and headed down to New York City Fire Department’s Engine 33 Ladder 9. The fire station was beautiful!
We were given our media badges and brought inside for the event. I wasn’t sure how the event would be set up, but was really excited to find that we’d be in the station itself, in one of the fire truck bays! Since it is a working station, they received calls while we were there. It was very interesting to see the guys get all their gear on and head out to the call. I was in awe of how fast they got dressed and out the door!
As I mentioned, joining Duracell at the launch was Grammy Award-winning country music star Tim McGraw. Tim has teamed up with Duracell to celebrate our nation’s first responders though a video series called Quantum Heroes. (The series is available on YouTube.com/Duracell) The Quantum Heroes video series shares previously untold stories of bravery, heroism and sacrifice of first responders.
I had the opportunity to talk with Tim about why he wanted to be a part of this documentary series. “When I heard the stories, it was really a no brainer” he said. He spoke about how television and movies show us the “glamourous” side of things, but the Quantum Heroes series shows what first responders really go through.
Tim spoke about his involvement in a previous interview, shared in Duracell’s Press Release; “As a touring musician, I’ve had the opportunity to meet a lot of first responders across our country, the brave guys and girls who show incredible bravery in the face of natural disasters and other emergency situations,” said McGraw. “I’m joining with Duracell Quantum to recognize the amazing work of these unassuming heroes. I was able to spend some time with the first responders from the Quantum Heroes video series, and I walked away truly inspired.”
At the event we watched “Quantum Heroes: FDNY Superstorm Sandy” It was the story of Engine Company 268 and Ladder Company 137 in Rockaway, Queens. The piece showed the tireless efforts of FDNY Firefighters,in the wake of the storm, which engulfed an entire neighborhood in flames.
In Duracell’s press release, New York City Fire Commissioner, Salvatore J. Cassano, said after seeing the peice, “Superstorm Sandy put every FDNY member to the test, requiring countless acts of true heroism and bravery. The Department is tremendously honored Duracell has chosen to tell one of the many incredible stories from that terrible night for their Quantum Heroes video series.”
Duracell really took the Quantum launch to the next level. Knowing that the heroes who protect our families and communities need batteries to power their critical devices, Duracell announced that they will be donating one million, yes, ONE MILLION, Quantum batteries to first responders across the country! Duracell is working with FEMA as well as national and local fire, EMT and law enforcement organizations to determine which departments are in the most need. The batteries will be used to power all the life saving equipment that first responders use. This equipment includes breathing apparatuses, flashlights, and Carbon monoxide meters. The batteries will also be used in community outreach programs.
Having friends who are first responders (Police officers, EMTs, volunteer firemen) I was truly moved by the event. I know how hard these men and women work to keep all of our families safe. Many volunteer their time, putting their lives at risk. Duracell went above and beyond the call of duty by making such a large donation to first responders nationwide! This donation will help to keep all of our communities safe.
For more information on Duracell Quantum and Quantum Heroes visit their website at: duracell.com
*I sent my blog contributor Sarah from Sweet Lil You to cover the event. Transportation and compensation was covered by the PR firm representing the event.