Beauty Bar Sample Society Program

******Two  of the biggest names in beauty – Beauty Bar and Allure magazine – are taking the ever-popular beauty sampling program to a whole new, exclusive level. Luxury online beauty boutique Beauty Bar is collaborating with Allure, the leading journalistic voice in beauty, to introduce Sample Society, their elite, members-only beauty sampling program.
How does Sample Society go above and beyond the competition? In addition to monthly deliveries of carefully-curated, deluxe-sized samples, members also receive a special code for $15 off any $50 purchase on the Beauty Bar website (so long as the purchase includes an item from one of the kit’s featured brands), which means the kit essentially pays for itself! Members also have access to insider information from leading beauty experts, because each monthly delivery includes a mini-magazine compiled by Allure editors as well. As a final bonus, members receive a one-year subscription to Allure.*****

The premier beauty retailer, Beauty Bar, is collaborating with The Beauty Expert, Allure magazine, to introduce Sample Society—a breakthrough in beauty sampling. A members-only subscription service, Sample Society delivers the most exclusive samples of hair-care, makeup, skin-care and fragrance products plus expert information each month.

As the number-one driver of discovery and purchase, sampling has solidified its position as the backbone of the 30-billion-dollar beauty industry. Product sampling has long been a marketing tool, with samples of all kinds reaching 70 million households each quarter.* In fact, according to a national poll, 49 percent of women say sampling is the top purchase motivator when it comes to new beauty products.** Beauty is the only industry to reinvent sampling and turn it into a paid service.

The beauty sampling experience has evolved from the passive and free department store gift-with-purchase model to a sought-after service women are willing to pay to join. Beauty Bar and Allure are reinventing it yet again—by marrying expert advice and insight from Allure editors with deluxe samples culled from Beauty Bar’s expansive selection of high-end domestic and international products—to create the ultimate beauty Sample Society.

“Given the thousands of beauty products that are introduced each year, sampling just makes sense,” says Linda Wells, editor in chief of Allure. “Who can really buy all those products? Who has the time to try them all? With Sample Society, the products are edited, and the sizes are ideal for multiple uses—so you can really figure out if the product is right for you. And what I also love about it is that the box feels like a present. It offers the pleasure of discovery.”

A Sample Society membership introduces consumers to the latest trends and innovations in beauty through sampling. As members, customers receive the following every month:

• Five deluxe-size samples from premium brands such as By Terry, Dermalogica, Fekkai Advanced, and Bond No. 9. Samples are deluxe-size, meaning they are intended for more than one use, allowing customers to truly experience and test products’ efficacy.

• Original content written by Allure editors with each month’s samples, giving the customer relevant expert information that can optimize her experience and ultimately help her make purchase decisions.

• A $15 gift code that can be used toward the purchase of any product from the featured brands received that month (not just the specific product sampled), meaning that each box pays for itself .

About Allure: Allure, the only magazine dedicated to beauty, is an insider’s guide to a woman’s total image. Allure investigates and celebrates skin care, hair, makeup, fragrance, and fashion with objectivity and candor, and places appearance in a larger cultural context.

About Beauty Bar: The premier online beauty boutique, BeautyBar.com proudly delivers a carefully-curated selection of the world’s chicest domestic and international brands. From the latest must-haves to the go-to essentials, BeautyBar.com caters to sophisticated, beauty-savvy customers with high standards and no time to waste. The flagship Beauty Bar store at the Americana Manhasset features skincare treatments, makeup artistry and a blow dry bar, in addition to the exclusive products available on the site.

About Quidsi, Inc: Quidsi is one of the world’s fastest growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (household essentials), BeautyBar.com (prestige beauty), Wag.com (pet supplies), and Yoyo.com (toys). The company’s mission is to make life easier by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value and reliability of a large retailer.

*This was a press release sent to me from a PR firm that I work with

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Comments

  1. royalegacy says

    Reading this post, I hurried on over to Beauty Bar to sign up. This is the message I got:
    DUE TO HIGH DEMAND, WE'RE UNABLE
    TO ACCEPT NEW MEMBERS AT THIS TIME.

    You can enter your email and zip code, and Beauty Bar will notify you when membership becomes available. I really want to join this society!

  2. LOVE MELISSA:) says

    Hmmm… I am not sure. I hope you get in soon:) It is brand new so i am sure you will get in, within the next couple of weeks:) Doesn't it look great!

  3. Heather says

    This sounds like a great new program – I'm going to sign up and hope I get a chance to become involved!

  4. Being Tazim says

    I haven't heard of this before – but I am pretty picky with my beauty products, so I'd be in to samples to try first!

  5. Anonymous says

    Wow, sounds great! Definitely something I am interested in. Thanks for this info. I plan to pass it along to some of my mommy friends. -Bella